- YPB Group (YPB) applies to publish its MotifMicro (MM1) application on the Apple iOS and Google Play application stores
- This would see the app made available to the company’s global B2B partners for the first time and follows significant updates to the platform over the past few months.
- The company says releasing the MM1 app on an App Store could make it easier for business partners to adopt YPB’s microparticle-based products for brand safety and equity.
- YPB currently has four paid trial partners in Australia, South East Asia, the Middle East and India
- YPB Group shares are trading up 12.5% at 0.9 cents each at 12:21 a.m. AEST
Anti-counterfeiting and consumer engagement technology specialist YPB Group (YPB) has applied to publish its MotifMicro (MM1) app on the Apple iOS and Google Play app stores.
This would see the app made available to the company’s global business-to-business (B2B) partners for the first time.
It follows many updates to the app by YPB over the past few months based on feedback and advice from its partners.
YPB currently has four paid trial partners in Australia, South East Asia, the Middle East and India.
Executive Chairman John Houston said the app to publish MotifMicro to app stores was a “significant milestone” for the technology.
“The app has been significantly improved based on feedback from our trial partners, and access to the App Store allows for faster deployment of MotifMicro globally,” Houston said.
The app now supports Android V9 and iPhone X and later with improved user interface.
YPB said publishing the MM1 on an App Store would make it easier for business partners to access the technology platform.
The company added that the expanded availability of the app would not have a direct impact on revenue given that YPB generates revenue from the sale of its microparticle products for safety and brand equity.
Nevertheless, simplified access to the MM1 platform can facilitate the adoption of YPB’s technology by companies.
YPB Group shares were trading up 12.5% at 0.9 cents each at 12:21 a.m. AEST.