Why Google’s Website for Its New San Jose Development Is Full of Lessons for Social Entrepreneurs | by Martin Ricard

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  • A clear message about what makes their mission so great for the community they are trying to reach
  • An overview of their theory of change
  • More details on the problems they are trying to solve and their approach to solving them
  • Supporting facts and figures after explaining why people should care about their approach to solving the community’s biggest problems
  • Strong visuals that help people imagine how the development will improve the community without getting rid of the soul of the community
  • A Call-to-Action that invites people to continue the conversation
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