Truth Social Joins Rumble’s Advertising Platform

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The Truth social network logo is displayed behind a woman holding a smartphone in this illustration taken February 21, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

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Aug 23 (Reuters) – Truth Social, former U.S. President Donald Trump’s social media platform, will join video-sharing company Rumble’s new advertising platform as its first publisher, the media said on Tuesday. companies, as the Trump firm seeks to sell ads while bypassing big tech companies like Google.

The announcement reflects a deep relationship between Trump Media & Technology Group (TMTG), the parent company of Truth Social, and Rumble, a Canadian video-sharing platform that caters to conservatives.

Both Rumble and TMTG position themselves as alternatives to Big Tech companies; in announcing its new advertising platform, Rumble described it as a competition to Google’s AdSense and Ad Exchange advertising programs.

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The two parties had already reached an agreement in December on “cloud technology and services” that would include video and streaming for Truth Social.

Rumble had also already worked with TMTG for months in a role described internally as a key strategic partnership but not clearly defined for staff members, according to two people with knowledge of TMTG’s operations.

Truth Social has restored Trump’s social media presence more than a year after he was banned from Twitter Inc (TWTR.N), Facebook and YouTube from Alphabet Inc (GOOGL.O) following the US Capitol riots in January 6, 2021, after being accused of posting messages inciting violence.

The platform was launched on the Apple App Store on February 21 and is not yet available on the Google Play Store for Android users.

Advertising is key to TMTG’s business. In a May 27 filing with the Securities and Exchange Commission, Digital World Acquisition Corp, the blank check company that makes TMTG public, said TMTG “can rely on the sale of advertising services for the vast majority of revenue. of TMTG”.

As of August 23, Trump had 3.89 million followers on Truth Social, compared to more than 88 million on Twitter when he was banned.

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Reporting by Helen Coster in New York and Akash Sriram in Bengaluru; Editing by Krishna Chandra Eluri, Deepa Babington and Tomasz Janowski

Our standards: The Thomson Reuters Trust Principles.

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