Updated look is a bit different from recent designs
The Google Play Store has just received a new logo as part of its tenth anniversary celebration. We started to see changes emerge early last month in apps like Google Pay, before slowly spreading more and more to our phones. A more muted color palette helps it align better with the logo colors of other Google apps and services, and now we’ve got wind of another subtle change to the logo, with a change to how it looks in notifications. .
The new Google Play Store notification logo now looks almost like a reversed version of its predecessor. The notification box displays a transparent version of the Play Store symbol, the shape of which is highlighted with a line art style. It looks pretty cool, and like the previous symbol, it has a simple, neutral feel. This is in stark contrast to some of Google’s other recent redesigns, which seemed to emphasize color saturation. We don’t imagine we’re about to see the end of the debate over whether this change, much like the changes to the Chrome logo, is really necessary.
Meanwhile, the Play Store is taking regular steps to enable new privileges for its consumers. It is currently testing a new way to redeem Play Store Points for a wider range of products. Additionally, the policy changes aim to reduce app spam, as well as improve user privacy. While minor tweaks to logo designs and notifications can be helpful for rebranding, it’s these functional improvements that will be truly key in creating effective and lasting change for users.