The Tata Group has finally announced the launch of its highly anticipated super app called aNeu’ on April 7, as it attempts to tackle the Amazon and Jio platforms amid the skyrocketing growth of the internet space. consumer digital economy in the “mobile-first” country.
The company revealed the launch date for “Neu” on its app as well as Google Play Store, stating that “start your new journey with us on April 7.”
“Discover the rewarding world of Tata Neu, filled with exclusive offers, benefits and privileges. It’s your one-stop-shop for a seamless shopping and payment experience,” according to the company.
Tata Group, which has been testing ‘Neu’ with its employees for some time, aims to stop the various loyalty offers from BigBasket and 1mg etc. and merge them with ‘NeuCoins’.
“Find everything from groceries to gadgets to getaways on Tata Neu. Instantly pay for all your online and in-store purchases, utility bills and more, using Tata Pay,” he added .
Users are also rewarded every time they make purchases, book flights and hotels, etc.
“Consume cutting-edge digital content, make payments, manage your finances, plan your next vacation or perhaps just your next meal – there’s plenty to explore and experience in the world of Tata Neu,” the company added. .
One can make payments on several Tata-branded apps, websites, and in-store using NeuCoins, cards, UPI, EMI, and more.
Other companies like Amazon, Paytm, and Reliance Jio have already created their awesome apps, where they provide services like payments, content streaming, shopping, travel bookings, groceries, etc.
Reliance Industries’ JioMart, owned by Mukesh Ambani, is also expected to venture into the super apps business.
Globally, successful super apps have been built around core services such as social messaging, digital payments, food tech, e-mobility, online shopping, utility bill payment, and more. .
India’s digital consumer economy is expected to reach $800 billion by 2030 and online retail will be the biggest cake, according to market research firm RedSeer.
The online retail market in the country is expected to reach $350 billion in gross merchandise value (GMV) over the next decade, the report notes.
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