San Diego Music Thing returns, more compact and revamped, this weekend


“A Period of Transition,” the name of Van Morrison’s ninth studio album, is an apt description for this weekend’s ninth annual San Diego Music Thing.

The mix of roundtables and performances in various venues – the majority in North Park – will be smaller than last year’s MTDS, dropping from three days to two and from almost 100 groups to 46. tickets and a full schedule of events appear on the conclusion of this article.)

But the streamlined event will work to focus more on its goal of providing both entertainment and information for local musicians. The Friday and Saturday panels will cover topics such as touring, recording, reservations and how to get a recording deal and media coverage.

“There have certainly been a lot of changes and big transitions,” said Bart Mendoza, local music pillar, a driving force behind the nonprofit San Diego Music Foundation, under whose auspices SDMT is organized.

“For starters, the signs are free for the first time, so it’s of immediate value to the community. And most concerts are from 3 p.m. to 9 p.m., when our concerts started. So it’s an earlier event and opens the day.

This year’s artists include local favorites such as Little Hurricane, Gloomy Place, and Rob Crow’s Rafter. Several national independent rock groups will also perform, including former Concrete Blonde frontman Johnette Napolitano and White Fang of Portland (who proudly calls themselves “the dumbest band on the planet”). Live music will be presented in six main venues, less than in 2016, and last year’s largest venue – Observatory North Park – will not be included.

Keynote speeches and guest speakers have also disappeared this year, including last year Bad Religion frontman Greg Graffin, Delta Spirit’s Matt Vasquez and Ministry / PiL alumnus Martin Atkins. And the Lafayette Hotel, which hosted the panels last year and served as the daytime headquarters for SDMT, is being replaced by the ChuckAlek Biergarten for all ages, which opened in April in the heart of North Park.

“We’re looking to do things differently this year, in a lot of ways,” Mendoza said.

“If we had done it the same way, I don’t think people would have paid attention. So doing the outdoor signs at the Biergarten and starting the musical performances during the day is a better way to do it.

This is the first year that MTDS has been held since the resignation of San Diego Music Foundation President Kevin Hellman and Executive Director Marjy Taylor.

As a result, the 26th annual San Diego Music Awards has been postponed from this fall until next spring, when it will return in a “friendlier” form with revamped categories and new rules.

“I really appreciate what Kevin did and especially Marjy, who was the unsung hero who did all the legwork and a lot of the grunt work too,” Mendoza said.

“It’s very difficult to do MTDS, and the awards show, with just a handful of people. MTDS is a gem for San Diego and I hope people take advantage of it. With our panels, we give musicians the opportunity to pursue their careers, free of charge. “

Further marking the event’s transitional period, the nonprofit San Diego Music Foundation’s board of directors – which numbered six at its peak – now has three more streamlined.

“After five years on the board, and due to an increasing number of work and family commitments, I felt it was time for new blood,” said veteran intellectual rights lawyer David Branfman, who resigned from the foundation board in March.

“I couldn’t give to the board and the organization like I thought, so I quit. It was about my (availability), not internal dissension, or something like that. That said, I still support the board’s mission of raising music awareness and awareness of San Diego as a center of music, and providing (free) instruments to schools in San County. Diego.

“And while I’m out of town this week on business, my senior lawyer, Mark Reichenthal, will be speaking at Friday’s music copyright law panel. So we always participate.

Ninth Edition of the San Diego Music Thing

When: 2 p.m. Friday and 11 a.m. Saturday

Or: Panels and workshops at ChuckAlek Biergarten, 3139 University Ave., North Park. Concerts at various venues in North Park, Hillcrest and Middletown.

Tickets: Panels and workshops are free and open to all ages. Most concerts are 21 and over and cost $ 50 for all events and $ 10 for some individual events.

In line:

San Diego Music Thing panel schedule


Panel 1, Music Law: 2:00 p.m.

Covers the basics of copyright, trademark and business law for musicians, and will include updates on recent legal trends affecting musicians and the music industry.

With: Mark Reichenthal, Branfman Law; Jennifer Nelson; David Lizerbram, right of Lizerbram; Michael Hoisington Higgs Fletcher & Mack LLP

Panel 2, Social media / PR, 3:15 p.m. – 4:15 p.m.

Covers what a good publicist can do for musicians and different ways of delivering your music, via social media, to build a fan base, generate buzz and stay in touch with fans.

With: Rosie Bystrak, SD Dialed In; Wendy Brynford Jones, Hello Wendy PR

Panel 3, Record companies, 4.30 p.m. – 5.30 p.m.

Covers what it takes to be on a label in 2016, the potential benefits, as well as what it means for musicians to start their own label.

With: Craig Oliver, Volar Records; Brian Witkin, Pacific Records; Jake Skolnick, Model Vanity Records


Panel 5, Reservation, 10 am-11am.

Covers the reservation process and how to get your group booked in the rooms.

With: Tim Mays, The Casbah Presents; Steve Kader, Adams Avenue Street Fair and Imperial Avenue Street Fair; Joe Rinaldi, Music box; Chad Waldorf, Belly Up Tavern; Josh José, Acoustic spot

Panel 5, Tour, 11:15 am-12:15pm

Covers tour planning and logistics, back-line material, merchandising and more.

With: Michael Buchmiller, Hand-Sculpted Graphics; Mark Sgarbossa, poster designer for the tour; musician Johnny Vernazza (Elvin Bishop Group, Van Morrison); Vania Zamora, OC Music League; Gale Hopping, Gale Force Productions

Panel 6, Recording, 12:30 p.m. to 1:30 p.m.

Covers how to prepare for the recording studio, budgeting, and tips for capturing something distinct and special.

With: Richard Livoni, Blitz Recording; Bryan Stratman, Capricorn Studios and Iacon Studios; Roy Silverstein, rarefied recordings; and Jeff Houck, Bacon Street Recording

Panel 7, Local media, 1:45 p.m. to 2:45 p.m.

Covers what the print media, radio, television and Internet look for in choosing which artists to include in their programming and articles.

With: Fale Louis, producer of “Tonight in San Diego, The Revue”; TJ (Timothy Joseph), host of the local show FM-949 and guitarist of Buckfast Superbee; Girlz Talk Radio host Traci Smith; Tiffany Frowiss, producer of CW6 TV segments; Jeff Terich, San Diego CityBeat music publisher; Scott Richson, Unherd TV.

Moderator: Michael Halloran, 91X Program Director

Calendar of music shows


Chuckalek Biergarten, 3139 University Avenue, North Park

2 pm-7pm, registration for the event

3 pm-6pm, round tables

6-9 p.m., Grampadrew & The Flim Flam Revue

Rose bar. 829 30e Rue, North Park

6.30 p.m.-7 p.m., Birdy Bardot

7:20 p.m. – 8 p.m., Chevron

8:30 p.m. – 9:30 p.m., Gloomy Place by Rob Crow

9:50 pm-10:20pm, Skinny Venny

10:40 pm-11:10pm, Ric Scales

11:30 p.m., -12:30 p.m. Open Mike Eagle

The Office, 3936 30th Street North Park

6 p.m. to 6:30 p.m., taken by the Canadiens

7-8 p.m., Sean Hayes

8:30 p.m. to 9:30 p.m., Johnette Napolitano

The Merrow, 1271 University Avenue, Hillcrest

8:30 p.m. – 9:10 p.m., Blood ponies

9:30 p.m. – 10:10 p.m., Bit Maps

10:30 p.m.-11: 10 p.m., Adam Torres

11:30 p.m., Thor and his friends

L’Irenic, 3090 Polk Avenue, North Park

6:45 p.m. – 7:15 p.m., Hours

7:30 p.m. – 8:15 p.m., Meat body

8:45 p.m.-10 p.m., Touche Amore

Casbah, 2501 boulevard Kettner, Middletown

9:15 p.m., Superstar Har Mar, Sweet Spirit

Music box, 1337 India Street, city center

9 p.m., Health, H09909


Chuckalek Biergarten, 3139 University Avenue, North Park

3.30 p.m. – 4.30 p.m., Krass Bros

5 pm-6pm, Les Amandas

Rose bar. 829 30e Rue, North Park

3:45 p.m. – 4:30 p.m., The Basics

4:50 p.m. – 5:30 p.m., Prism Tats

5: 50-6: 30 p.m., Mission Creeps

6:50 p.m.-7: 30 p.m., Wild Wild Wets

7:50 p.m. to 8:30 p.m., Dead ships

9 pm-10pm, Kim and the Created

The Office, 3936 30th Street North Park

3:15 p.m. – 4 p.m., Jimmy Ruelas

4:20 p.m. – 5 p.m., Dani Bell and the tarantist

5:20 p.m.-6 p.m., King Dude

6:20 p.m. to 7:20 p.m., Geographer

7:50 p.m. – 9:15 p.m., Petit Ouragan

The Merrow, 1271 University Avenue, Hillcrest

8:30 p.m.-9 p.m., Chabots

9:15 p.m. – 9:45 p.m., Les Touchies

10 p.m.-10.30 p.m., Spitfire Torpedo

10:45 p.m. – 11:30 p.m., Croc Blanc

11:45 p.m., without parents

L’Irenic, 3090 Polk Avenue, North Park

7-7:30 p.m., HExa

7:45 p.m. – 8:15 p.m., naked giants

8:45 p.m. to 10 p.m., car seat headrest


The San Diego Music Thing was launched nine years ago as North By North Park. The name was changed after organizers of Austin’s famous South By South West music conference objected.

Twitter @georgevarga

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