- Parler is a social media app that has lured conservatives with its minimal content moderation policy.
- It launched in major app stores after the Capitol Riot on January 6, 2021.
- Google said it was reinstated because the app improved its content moderation.
Speak, a social media app that was a boon to Republicans, far-right extremists and conspiracy theorists frustrated by big tech companies’ moderation policies, will be restored to the Google App Store on Friday.
A spokesperson for the social media company told The New York Times that Parler had agreed to adopt policies that would remove certain content from its app, but said “the conversation is not over” and that users can visit the website “as we wish”. on their desktop computers.
Google’s move comes more than a year after the search engine giant’s Speak platform was launched in the wake of the Jan. 6, 2021 Capitol riot. At the time, Google told Insider that its policies required the removal of posts that “incite violence” and that Parler had repeatedly violated those rules.
Now, the social media company that bills itself as a “world’s leading free speech platform” will tighten its content moderation rules.
A Google spokesperson said in a statement to Insider that Parler has agreed to abide by the rules of the company’s Play app store, including having moderation policies and an app that removes blatant content such as than publications that incite violence.
“As we’ve said for a long time, apps can appear on Google Play as long as they follow Play’s developer policies,” the spokesperson said. “All apps on Google Play that feature user-generated content (UGC) are required to implement strong moderation practices that prohibit objectionable content, provide an in-app system for reporting objectionable UGC, take action against such UGC where appropriate and remove or block abusive users who violate the Terms of Service and/or the App’s User Policy.”
Parler’s chief marketing officer, Christina Cravens, told The Times that in order to comply with Google’s Play app store rules, the company hid unsafe content for work and removed hate speech based on race, gender and sexuality.
“While Parler believes that the best way to address issues of hate and division in today’s culture is to allow more speech, not less, we are always happy to do business with those who think differently, in the terms we agree to,” Cravens said in a statement to The Times. “The conversation is not over, and those who want to see Parler as we hear it can still do so in the Parler.com browser.”
Cravens did not immediately respond to a request for comment from Insider.
The social media app was also removed from Apple’s App Store and Amazon’s web hosting services after the Capitol riot, knocking it offline for a month before finding a new host.
Apple reinstated Talk in April 2021.