No, Google Stadia isn’t dead – at least not yet


Google plans to offer its Stadia streaming technology to other companies – including Peloton, Bungie and Capcom – casting doubts on the future of the platform. However, Google has since denied these reports.

According to Business InternGoogle has shifted its priorities to focus on selling its “Google Stream” technology to interested parties, instead of bringing more games to the Stadia platform.

Sources told Business Insider, “Current and former employees said the priority now is proof-of-concept work for Google Stream and securing white-label deals. One estimated that approximately 20% of the attention was on the consumer platform.

“There are a lot of people internally who would like this to continue, so they’re working really hard to make sure he doesn’t die,” the sources told Business Insider. “But they’re not the ones who do the checks.”

Google has since responded to the report, with Google spokesperson Patrick Seybold saying The edge that the company still planned to offer its Google Stream technology to other companies.

“We announced our intention to help publishers and partners bring games directly to players last year, and we’re working on it,” Seybold said. “The first manifestation was our partnership with AT&T which is making Batman: Arkham Knight available to its customers for free.

“While we are not commenting on any rumors or speculation regarding other industry partners, we are still focused on bringing great games to Stadia in 2022. With over 200 titles currently available, we plan to have more than 100 games added to the platform this year, and we currently have 50 games to claim in Stadia Pro.

The official Google Stadia Twitter account also moved to respond to the reports, saying the team is “working very hard on a great future for Stadia and cloud gaming”.

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Analysis: Is Google Stadia on life support?

Google Stadia

(Image credit: Google)

It’s clear that Google’s bet on Stadia didn’t pay off after its first bullish reveal, even though the technology is impressive. The company’s cloud streaming technology was supposed to provide a more accessible, high-quality gaming experience across multiple devices, but that hasn’t always been the case.

The company’s Pro membership streaming option has been criticized for not delivering the 4K resolution it promised, and its business model has been criticized for being too expensive, with subscribers reluctant to buy new games and pay a monthly fee.

Google has also made the decision to shut down its main proprietary development studio. This means the platform doesn’t offer a compelling lineup of exclusive games, and Stadia’s library is mostly made up of older titles or games available on other platforms.

To make matters worse, Stadia also has a number of rivals in the cloud gaming space. Xbox Cloud Gaming, Nvidia GeForce Now and Amazon Luna have all stepped up to challenge Stadia, with Nvidia in particular offering a much more attractive service due to the fact that you pay a subscription to access hundreds of games, instead of buy securities. individually.

The phenomenal sales of the PS5, Xbox Series X and Nintendo Switch have shown that cloud gaming still isn’t appealing enough to drive people away from traditional hardware.

Google Stadia isn’t dead, at least not yet. But it’s hard to see how it will break through and achieve the level of mainstream success it first aimed for when it was announced in 2019.


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