Back when the internet was new, the only thing you needed to drive traffic was content relevant to the interests of your audience. These days, while content still reigns supreme, it’s backed by a deeper understanding of how search engines work. If your website is not on the first page of Google, a corpse would be easier to find.
No one bothers to check page 2 of Google results. So, if you want to be seen, you need to know your competitor’s Google website traffic stats. How can you check website traffic and read Google Analytics to see how your competitors are performing? Here’s what you need to know.
What are the benefits of Google website traffic analysis?
As we mentioned above, you could hide a corpse on the second page of Google search results and no one would blink. However, understanding Google’s website traffic doesn’t just increase your own pure visibility. It offers several other benefits, including:
Understand what content motivates users
If you check a competitor’s website traffic, you can see which of their pages and posts got the most traffic. This can give you a better idea of the type of content you need to create for your own website. Additionally, you can see what incentives or offers your competitors have offered at certain times. Then you can program yours accordingly.
Find keywords your competitors are ranking for in Google
A website traffic checker often includes keyword research tools as well. This makes it easier for you to see what keywords your competitors are ranking for in Google. This, in turn, can give you a chance to re-evaluate your current keyword strategy and use the words that have worked for them.
Learn which channels drive the most traffic
Websites receive traffic from around 8 different channels, including email lists, referrals, paid search, and social media posts. By learning which channels brought the most visitors to their sites, you can adjust your content marketing to reach those channels. That way, instead of banging your head against a wall of organic searches, you can effectively diversify your channels.
What statistics can indicate the success of a website?
When you look at Google Analytics or any other traffic checker, you’re going to be faced with a lot of different numbers and abbreviations. If you don’t know what you’re looking for, it can be difficult to see which statistics indicate a website’s success or failure. Some of the stats you should look for on these pages include:
It’s all about the sessions
In SEO, it’s all about sessions. A “session” means a complete visit to the website by a user. These sessions end after 30 minutes of inactivity, or after the user leaves the site. So, the more sessions you have, the more users your promotions attract.
However, when looking at sessions, it’s important to consider session length and depth as well. The longer each user’s session, the higher the ranking on Google. The more pages the user visits in a session, the more convenient and useful your website is as a resource.
Number of users
The number of users indicates the number of unique website visitors. As such, the number of sessions will often exceed the number of actual unique users. Be sure to keep this in mind before you panic about your user numbers.
Click-through, click-through and bounce rates
By analyzing the number of clicks on your or a competitor’s website, you can see which elements users interacted with the most. This, in turn, can improve your session length and click-through rate while reducing your bounce rate.
A high bounce rate indicates that the user is unhappy with your site because they didn’t have what they needed within 15 seconds of loading. It could also indicate that you lack eye-catching content to attract users and keep their attention.
Various channels and devices
When checking website traffic, you should also keep in mind the channels and devices that bring users there. Are they visiting the site on their phone or computer? From email links or organic search results?
Does your competitor have significantly more mobile device users than you? If so, it could be a sign that it’s time to re-evaluate your website’s mobile design.
Understand how to check website traffic
Now you understand why it is important to research website traffic from Google. You also know which statistics can indicate the success and the weak points of a website. So, let’s dive into more details.
Figuring out how to check website traffic can be tricky, especially if you don’t have a lot of funds to allocate to your SEO efforts to begin with. The following tools are some of the best traffic checkers available on the market today.
Google Search Console
Google Search Console is a free tool that allows you to analyze your site traffic. To use it, all you need to do is add your website to Search Console. Then you will get data regarding impressions, clicks, your click-through rate and the average position of your usual keywords.
SEMRush is by far the best traffic checker currently available and offers the most comprehensive overview of your competitor’s overall traffic. You can even use this website traffic checker for free courtesy of The HOTH. This can then help you gauge your competitor’s monthly traffic, top ranking keywords, traffic over time, and many other crucial stats.
You can even analyze your competitor’s traffic stats in bulk, which is an amazing time saver for your SEO strategy.
Let’s review the basics
Understanding Google’s website traffic, both for your own site and that of your competitors, is key to increasing your search rankings on Google. It can help you understand where and why your competitors are succeeding and you are lagging behind in internet search results. Plus, there are a variety of paid and free traffic checker sites that can give you the information and results you need, no matter your budget.
Whatever tools you use, we hope the guide above has helped you understand the importance and metrics of Google website traffic. If you want to read more SEO content, check out the SEO section of our blog for more!
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