Google will open the format “Neighborhood stores”


The tech giant will open its second physical store, a location in the Williamsburg section of Brooklyn, New York.

The new outpost opens on June 16, one year to the day since Google unveiled its first-ever permanent store, a major flagship in Manhattan’s Chelsea neighborhood.

In a blog post on its website, Google’s director of retail operations, David Williams, called the future Google Store the first of its “neighborhood stores.” It will offer similar hands-on experiences with Google products and services as Chelsea’s flagship, “but in a more intimate setting that celebrates the unique neighborhood we’re in,” he added.

The Brooklyn location will feature an initial installation by Brooklyn-based artist Olalekan Jeyifous, whose work examines the relationships between architecture, community and environment, Williams said. The store will also host local events to celebrate Brooklyn, including guided neighborhood walks where customers can try out Pixel photography features.

Customers will be able to imagine everyday life with Google products through interactive screens that show how its hardware and services work together. An area with seating will serve as space for local events and workshops.


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