Google changes cookie pop-ups on Google Search and YouTube in Europe. A new cookie banner is already being rolled out, and the main change it introduces is the incorporation of a “Deny All” button to prevent all unnecessary cookies from being set and no non-essential data from being set. collected.
The personalization page displays several options, including YouTube history, search personalization, or ads personalization, which can be turned on or off on the site.
A new cookie banner is being rolled out in Europe, giving users an easier option to block all but essential cookies.
Google notes in the announcement that this will be available on Google Search and YouTube in Europe for visitors who aren’t currently logged into a Google account or in incognito mode. The rollout has started in France and Google plans to roll out the updated cookie banner to all EEA member states, the UK and Switzerland soon (Google did not provide details).
Accordingly, Google will use a basic set of cookies and data, regardless of the user’s choice. The data is used to “provide and maintain Google services”, track outages, protect against spam, fraud and abuse, and “measure audience interaction and site statistics”.
The optional set of cookies and data is only used if the user chooses “accept all” or keeps certain options activated on the personalization page. Users who have selected the new “Deny All” button will no longer collect these items:
- Develop and improve new services.
- Presentation and measurement of the effectiveness of advertisements.
- Display personalized content, based on your settings.
- Display personalized ads, based on your settings.
Some companies and organizations make it difficult for users to opt out of all unnecessary cookies. Introducing a prominent “Reject All” option as an “Accept All” button is a step in the right direction.
Internet users have several options to manage cookies and data collection on their end. They can disable third-party cookies in their browsers, periodically clear cookies, and use add-ons to automatically bypass and decline cookie requests, or use different services, e.g., Brave Search instead of Google Search, Invidious instead of Youtube . Extensions like privacy automatically redirect help with this.
Now you: How do you manage cookies and data sets on the internet?