Google introduces new badges for Chrome browser extensions

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Google presents a some new badges for Chrome browser extensions which should help users find extensions that are both useful and safe to install.

The first new badge is called Featured and is awarded to the expansions that follow Google best practices, which covers technical, user experience, and design features. The Chrome team will manually evaluate each extension against the list of best practices before deciding whether to award it the Featured badge.

The second new badge is called Established Publisher and is only awarded to extension publishers who have “verified their identity and demonstrated compliance with Developer Program policies”. A publisher will only be eligible for this badge if they have reached “verified publisher” status and have a consistent track record. In other words, Google has decided that they are trustworthy and there is no risk of a malicious extension being released by them.

An extension listing can display one or both badges, which appear just below the extension name. If a user hovers over either badge, a popup will appear explaining what the badge is for.

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Chrome users will quickly search for extensions with these badges knowing they can be trusted, which is a good thing. Publishers who do not have either badge, but consider themselves eligible, can Submit a request to have an extension reviewed by the Chrome team.

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