Online game developer and publisher Garena has announced a new partnership for its hugely popular mobile battle royale game Garena Free Fire with the equally popular Korean pop group BTS.
BTS has been named a global ambassador for the game, which crossed 1 billion downloads on the Google Play store alone in July 2021. The partnership also includes an in-game event scheduled for March that will see the group “step into the world of Free Fire.” . “, although specific details about this event were not specified.
“We are absolutely thrilled to welcome BTS as our latest brand ambassador,” said Harold Teo, producer at Garena working on Free Fire, in the press release. “Introducing BTS to the Free Fire universe will provide our players with more ways to engage with the game, socialize with the community, and enjoy new experiences.”
BTS is the latest collaboration with Garena for the game, with other recent partnerships including Ubisoft and Assassin’s Creed, Capcom and Street Fighter, and Venom: Let There Be Carnage.
Garena Free Fire is a free mobile battle royale on iOS and android where 50 players compete to be the last one standing in 10-minute matches. A second version with updated graphics, Garena Free Fire Max, is also available for download.
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