Apple has some big surprises in store; Google news offers down


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WWD-Seeing is Believing

Ad tech is on hot coals as we await privacy-related news from Apple’s upcoming Worldwide Developers Conference next week. Sandwiched between glitzy announcements about shiny new products and hardware, many expect a momentous mention of whether Apple will start hiding IP addresses on iOS or wait another year.

But whatever happens, Apple’s IP address drama won’t be the biggest news at WWDC, according to tech blogger Robert Scoble.

Scoble predicts that Apple will introduce an all-new operating system with augmented and virtual reality capabilities, followed shortly by the release of headsets, devices, and displays to support this new, well… what is the word Meta uses to describe it? Oh, that’s right, metaverse.

Apple and Meta’s cold war against mobile advertising will then turn into a true head-to-head contest to become the go-to VR operating system.

Scoble’s tweet thread is long but worth it. Fifteen tweets, he drops this nugget: “Oh, and a new search engine is coming too. Will Siri finally become “intelligent”? Hmmm.”

If Apple has a search engine ready for prime time, it could quickly overtake Bing to become Google’s biggest competitor. Currently, Google is shelling out payouts – somewhere between $15 billion and $20 billion Last yearaccording to experts – to be the default search engine on Apple devices.

Guardians of Minderoo

Google has revenue-sharing agreements with 24 independent Australian publications represented by the Minderoo Foundation, a philanthropic group founded by Australian businessman Andrew “Twiggy” Forrest and his wife Nicola, the Sydney Morning Herald reports.

Google will also provide additional funding to specialist media, including Time Out, The Greek Herald, The Australian Jewish News and Australian Chinese Daily. The deals relate to undisclosed amounts paid to publishers in exchange for the use of their news content in Google search results.

With these latest deals, Google has now brokered over 60 business deals covering over 180 Australian media outlets.

The agreements were made in response to Australian legislation which stipulates that Big Tech platforms must compensate qualified news publishers for the use of their content in search results and news feeds.

Google’s deals with publishers cast an unflattering light on Meta, which has yet to strike similar deals.

Neither Google nor Meta have been “designated” under Australia’s News Media Negotiations Act. (The Australian Treasurer has the power to designate digital platforms subject to the code.)

But Google’s voluntary efforts to negotiate with publishers should keep it on the good side of regulators, according to the Sydney Herald, while Meta may have to be named to enforce compliance with the law’s revenue-sharing provisions.

Go somewhere?

Chase Bank will launch a new consumer travel portal as part of its ambitions in the travel industry, Skift reports.

News of Chase’s growth in travel and hospitality may not seem directly relevant to the world of data-driven marketing, but it is.

On the one hand, travel and credit card companies have become strategic acquirers of marketing analytics providers. Mastercard bought SessionM in 2019 and turned CDP technology into its loyalty program.

Mastercard also acquired Dynamic Yield from McDonald’s earlier this year, and Capital One invested in Hopper, a travel booking app with strong programmatic chops. Capital One used Hopper to revamp its travel site.

On the other hand, Marriott is looking to attract marketing dollars through a new advertising network business based on its Bonvoy loyalty program.

Advice to the wise: be on the lookout for mentions of the term “loyalty program, which is now a precursor to the launch of advertising and attribution platforms. Travel and credit card companies have the ability to synchronize loyalty programs in an effort to boost customer acquisition.

But wait, there’s more!

Shades between “thick” and “thin” platforms. [Stratechery]

RevenueCat’s Jens-Fabian Goetzmann: Why product managers shouldn’t be data-driven. [blog]

Silicon Valley’s tech titans are in serious trouble – and could take the market with them. [Insider]

Brian Morrissey: the goal of the creator of Morning Brew. [blog]

You are engaged!

WPP Gray outlet appoints Jonathan Lee as chief strategy and data officer. [Ad Age]


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