Global consumer spending on mobile apps hit an all-time high in 2021. Data from sensor tower shows that App Store users spent more than twice the money on subscription services than Google Play users.
Worldwide, the top 100 non-gaming subscription apps on the App Store produced $13.5 billion. That’s nearly three times more than Google Play’s revenue of $4.8 billion.
However, Google Play has seen significantly more growth, growing 78% since 2020. App Store spending grew 31% year-over-year, from $10.3 billion of dollars.
YouTube was the top App Store subscription app in the US and the rest of the world. It generated $1.2 billion worldwide, including $566.5 million in the United States. Tinder was the second most popular subscription app in both categories.
How will this data evolve in the future? Subscription services continue to gain traction as consumers check out premium content on platforms like HBO Max, Amazon, and Netflix, among others.
Social media platforms like Twitter, TikTok, and Instagram create their own subscription models to encourage content creation and consumption. With that in mind, we’ll likely see an increase in App Store spending on subscription apps in the near future.