airasia Super App and Google Cloud Forge Strategic Collaboration to Unlock Digital Growth and Democratize Digital Convenience Across Southeast Asia


airasia Super App, which operates in Malaysia, Indonesia, Singapore, Thailandand The Philippinesis part of A capital letterdigital pillar. The platform offers flight and hotel reservations, e-commerce, food and package delivery, ride-sharing services, financial and healthcare services, on-demand education and more, anchored by a built-in rewards program and a mobile wallet. Even though some services are launching in various markets across Asean, the platform is already the lifestyle app of choice for 51 million users. Since its inception in 2020, airasia Super App has become one of three unicorns headquartered in Malaysiaaccording to Swiss credit.

“Five years ago, when I decided to take our digital journey to the next stage, I was looking for a partner to help us get to that nirvana, much like how Airbus and General Electric helped us get through from a small two-plane operation to becoming the fourth largest airline in Asia. I went around the United States looking for this partner, I met Diane Greene from Google Cloud, and the journey has begun. With Thomas and his team, we are now on the path to disrupting the arena of digital platforms in the same vein as we did for airlines. We may be behind the game, but with the Super App at the center of our e-commerce, logistics and fintech ecosystem, we are determined to provide the 700 million people of Asean with inclusiveness, accessibility and value, said Tony FernandesCEO, Capital A.

“With the help of Google, our ecosystem will not only be transactional, but it will also be about building a community and enriching that community – not just customers, but also partners like restaurants, airlines, hotels and drivers I am excited to reveal how airasia and all Capital A assets will transform Asean and deliver value, not just in transactions, but by making Asean a smaller place. we’re doing is not scalable, but revolutionary. I’m going to enjoy the ride with Google, Fernandes added.

Strategic collaboration and ecosystem building efforts will include four pillars:

Foster an agile culture and co-innovation talent engine: airasia Super App and Google Cloud will establish a Cloud Center of Excellence (CCoE) comprised of AirAsia Allstars and Google Cloud technologists. The CCoE will embed an agile culture across all airasia Super App business units to accelerate the speed of product development, enable teams to embrace change, and hone talent. This includes leveraging Google Cloud Site Reliability Engineering (SRE) and MLOps best practices, so that staff and AirAsia Academy graduates can enhance their technical capabilities and meet the demands of growing business. As an extension of Google Cloud’s product development team, the CCoE will also drive co-innovation efforts to shape technology advancements for the region and beyond.

Ensure seamless user access anytime, anywhere, on any device: By leveraging Google Cloud’s secure and scalable infrastructure and advanced microservices, serverless and networking technologies, the CCoE will enhance the airasia super app to remain robust, reliable and lightweight as new features and services are added continuously. This ensures that the platform operates seamlessly when accessed by a large number of users at all times, including those in rural areas with intermittent internet connectivity or using lower cost smartphones with storage capacity. lesser.

Unlocking data-driven insights to fuel MSME growth: By deploying Google Cloud’s leading analytics, machine learning, and artificial intelligence technologies, CCoE data scientists can unify and analyze datasets to glean real-time insights into customer sentiment and emerging trends. These include an understanding of the travel sector’s recovery trajectory and consumption patterns around food delivery, carpooling and more. The insights will enable the platform to deliver hyper-personalized recommendations to users on behalf of MSMEs and help increase revenue streams for these businesses.

Empower partners and developers to co-innovate and contribute: Adopting Google Cloud’s open source principles and infrastructure, the CCoE will develop a suite of software development kits (SDKs) that ecosystem partners and external developers can use to quickly and cost-effectively build new functionality. and services for airasia Super App users. These will include reusable software components for biometric identification, chatbots, e-wallets, online travel bookings and more. Google will also leverage airasia’s regional Super App network to expand its developer community in South East Asia.

“For everyone to benefit South East Asia heterogeneous communities, the airasia super app should be simple and easy to use while leveraging inclusive design, interoperability and customization,” said Amanda Woo, CEO, airasia Super App. “So it’s crucial that we leverage Google’s rich experience in building global platforms and ecosystems to equip and engage more talent, entrepreneurs, and partners who can deliver even more tailored solutions. adapted to users’ lives. What we’re announcing today is just the beginning, and we look forward to exploring more co-innovation initiatives with Google, whether in digital trip planning, self-driving cars, cloud game, start-up investmentWhere support frontline workers through Google Workspace.”

“Super apps help small businesses thrive and boost economies. In fact, the World Economic Forum estimates that 70% of new economic value generated over the next decade will be driven by digital platform business models” , said Thomas Kurian, CEO, Google Cloud. “airasia Super App is an inspiring example of a company that innovates using cloud-first technologies to better reach and serve its customers. We are proud to work with Tony and his team to further develop talent and an ecosystem of open innovation to meet diverse digital lifestyle needs across South East Asia.”

About Airasia Super App
Airasia Super App is a unique travel, e-commerce and fintech platform offering consumers over 15 product lines and services through the SuperApp as well as the website. Powered by data and technology, the airasia super app leverages its digital ecosystem of 51 million users and 40 million downloads to drive a personalized and seamless customer experience in the new digital era. Users can also engage in real-time conversations, join like-minded communities, play games, and more. From travel needs to everyday essentials, there’s always something for everyone on the awesome airasia app. Download the Airasia Super App through the Apple App Store or the Google Play Store.

About Google Cloud
Google Cloud accelerates every organization’s ability to digitally transform their business. We provide enterprise solutions that leverage cutting-edge Google technology, all on the industry’s cleanest cloud. Customers in more than 200 countries and territories turn to Google Cloud as a trusted partner to drive growth and solve their most critical business problems.

SOURCEGoogle Cloud


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