A Small Business Guide to Running Google Ads in 2022 – London Business News


Before the Internet, small businesses had to rely on traditional advertising methods, such as print ads, TV ads, and radio spots. While these methods are still effective, advertising with them alone is no longer enough to reach potential customers.

With the advent of the Internet, small businesses now have a more cost effective and efficient way to reach their target audience: online advertising. However, knowing and deciding where to start with so many different platforms and strategies can be difficult.

If you have a small business and want to start advertising online, Google Ads is a great place to start. If you’re not sure how to use Google Ads or if you’re not sure if it’s the right platform for that website you have in mind for your business, this guide will help you get started. Keep reading to learn more.

What is Google Ads?

Google Ads is an online advertising platform that allows businesses to promote their products and services on Google’s search engine and other websites. It’s one of the largest online advertising platforms in the world, so it’s a great way to reach lots of potential customers.

How does Google Ads work?

Google Ads allows companies to create ads that will appear on users’ screens, by searching for words or terms related to the company’s products or services. These ads will redirect users who click on them to the company’s website.

Additionally, Google Ads tools allow businesses to target their ads to specific audiences, so you can make sure your ad is visible to the people who are most likely to be interested in what you’re selling.

Different Types of Google Ads

Google Ads comes in several forms that business owners can use. These are the following:

Search ads are the ones you see when you search on Google. They appear at the top of search results with an “ads” label.

Display ads are the banner ads you see on websites. Their sizes and shapes are customizable and usually appear on websites related to the products or services you are advertising.

Video ads are short advertisements shown before, during, or after a video on YouTube or another website.

Shopping ads are product listings that appear in search results when someone searches for a product you sell. They include an image of the product, whether it’s a physical or digital product, the price, and other information about it.

How to Create a Google Ads Account

You will need an email address and a website for your business to create a Google Ads account. If you don’t have a website, you can still create an account and start a smart campaign.

First, you can start creating your account by going to the Google Ads website and clicking “Create Account”. Once you’ve created an account, you’ll need to choose a campaign type based on the type of Google ads you want to create. There are three types of campaigns: search, display, and video.

Suppose you are not sure which type of campaign is right for you; you can always experiment with different types and see which works best for your business. After that, just follow the instructions as Google Ads walks you through the process of creating your campaign.

How to Create a Successful Google Ads Campaign

Here is a brief guide to help you create a successful Google Ads campaign:

  • Choose appropriate ad keywords

The first step to creating a successful Google Ads campaign is choosing the right advertising keywords. Keywords are the words and phrases people type into their search bar when looking for products or services like yours. When you select the right keywords, your ads will most likely show to people who are interested in what you’re selling. You can use Google’s Keyword Planner to research keywords.

Once you have chosen the appropriate keywords, you need to write your ad. It should be clear and concise and include a call to action telling people what you want them to do. For example, if you’re selling a product, your call-to-action might be “Buy Now.”

  • Target the right audience

After writing your ad, you will need to choose where you want it to appear. Google Ads lets you target your ads to specific audiences, ensuring your ad is seen by people who are likely to buy or use your product. Plus, you can target your ad by placement, making sure it’s visible to people who live in the area where you do business.

Once you’ve decided on your target audience and location, you need to set a budget for your ad campaign. In fact, Google Ads allows businesses like you to set a budget to control how much you spend on your campaign.

The final step to creating a successful Google Ads campaign is tracking your results. Additionally, Google Ads provides helpful data-driven reports that show you how your ad is performing. These reports will help you see which keywords are performing well and which need improvement.

Tips for optimizing your Google Ads campaigns

Here are two things you can do to optimize your Google Ads campaigns:

  • You can use negative keywords to ensure that people who aren’t interested in what you’re selling won’t see your ads. Negative keywords are words or phrases that you include in your campaign so people searching for those terms don’t see your campaign. For example, if you are selling a product that is only available in London, you would add the keyword “worldwide” or “international shipping” as a negative keyword. This would prevent your ad from showing to people looking for a product available outside of London.
  • Use ad extensions to add more information to your ads. Ad extensions let you add your phone number, address, and other information to your ads so people can contact you quickly.

Last words

Google Ads can be a great way to attract new customers and grow your business. If you haven’t tried Google Ads, now is the time to start. And if you’re already running a campaign, following the guide above will help you optimize your campaigns and get better results.


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